🏆 Winners of the 2025 Window Display Competition: Mercería Mabe and Cáscaras y Semillas
Shop windows that turned a holiday into art
Alicante, 19 June 2025 – The results of the annual Fogueres de Sant Joan 2025 Window Display Competition have been announced in Alicante.
First place and a prize of 3,000 euros went to the Mercería Mabe store for its creative reconstruction of the Plaza Luceros with crocheted horses, a tribute to the traditional mascleta.
Second place and 2,000 euros went to the Cáscaras y Semillas store for its original display case, made with its own products and attention to detail.
✨ Art in shop windows: from ideas to a celebration on the streets
The competition is organised by the City Hall of Alicante to support local businesses and create a festive atmosphere in the city. Participants do more than just decorate shop windows – they get involved in the culture and emotions of the Fogueres.
According to Lydia Lopez , head of the Department of Trade and Public Catering,
“These are well-deserved awards. There is a lot of work, dedication and incredible creativity behind them. The results are simply exceptional.”
🧶 Mercería Mabe: 6 months of painstaking work
The Mercería Mabe team spent more than six months creating the elements of the shop window by hand, recreating the Plaza Luceros with its symbols. All in crochet. It is a tribute to the traditions of Alicante and the Hogueras festival.
🥜 Cáscaras y Semillas: a showcase of natural products
The shop window at the Central Market impressed the jury with its attention to detail. Using its products, the shop team reproduced the coat of arms of the city of Alicante - a true ode to local culture and love for their work.
🎨 Special rewards - 10 more showcases
The jury also singled out 10 stores , awarding them third prizes of €1,000 each:
- Hogar Car Service
- Alicante Vision
- Sharewow Spain
- Heria (salons and beauty institute)
- The Orquidea
- Charcuteria Rafael Serna
- Reformas Florida Portazgo SL
- Indumentaria Ana Ballester
- Grisalla
- Pinocchio Carniceria
📣 Competition with history and future
The window display competition has been held for over five years and has become a traditional initiative of the Alicante City Hall. Its goal is to support local businesses and involve entrepreneurs in city celebrations.
“Our entrepreneurs don’t just trade – they become part of the spirit of the city,” added Lydia Lopez.
Winning companies in the Hogueras 2025 window display competition
