🎉 20 finalists of the window display competition for the 2025 Festival of Lights in Alicante

✨ Decorated the city with creativity and love for traditions

Alicante, 17 June 2025. As part of the week of celebrations of Les Fogueres de Sant Joan, the city of Alicante comes alive again thanks to the window display competition organised by the City Hall for the fifth consecutive year. This year, around 40 shops took part in the competition, and the 20 best ones have already been selected by the jury as finalists.

🔎 The aim of the competition is to revive the streets of Alicante and support local businesses

The event is organised by the Department of Trade, Markets and Restaurant Business with the aim of supporting the local commercial sector and creating a festive atmosphere in the city districts through colourful, themed window decorations.

🏆 Originality and traditions: what surprised the participants?

The finalists surprised the jury with their creative solutions:

• Harmony between tradition and craftsmanship, including a knitted model of the Plaza Los Luceros, dedicated to the Mascleta.
• Thematic compositions: from replicas of the Plaza de Toros to homages to the artist Pedro Espadero and the memory of the pyrotechnician Pedro Luis Sirvente.
• References to the Bellea del Foc elections, the band Los Gorilas and many other stories from the history of Hogueras.

📣 Opinion of the organizers

Lidia Lopez, head of the Department of Commerce, noted:

“Every year the level gets higher. We are proud of the involvement of the stores, their imagination and attention to detail. These windows are real works of art and an important part of the festive atmosphere.”

🎁 Prizes and awards

The total prize fund is 15,000 euros:

• 🥇 1st place - 3,000 €
• 🥈 2nd place - 2,000 €
• 🥉 10 third places - €1,000 each

🛍 Who is participating?

The finalists include construction companies, supermarkets, beauty salons, bakeries, flower shops, fashion boutiques, pharmacies, architectural studios, photo studios, charcuterie and others.

🧵 Holiday window displays are a tool for local business growth

“The stories these displays tell are the stories of our traditions, and we are pleased that they also contribute to increased sales and activity during the holiday season,” Lopez added.