
🔍 Alicante launches surveys to improve OMIC and CERCA consumer services
New stage of citizen participation: online questionnaire and interviews will improve the quality and accessibility of the city's consumer services
Alicante, 2 July 2025 - The City of Alicante has launched a public participation process aimed at modernising consumer services - the Consumer Education Centre CERCA and the Municipal Consumer Information Service OMIC . Until 31 July , city residents can take part in an online survey , while face-to-face interviews with representatives of public organisations and social agents are also planned from 3 to 9 July .
🎯 Initiative goals: more engagement and usefulness
As Lydia Lopez , consumption and trade adviser, explained:
“We want to give citizens a voice to improve our consumer services, make them a benchmark in education, and launch initiatives for healthy, sustainable and responsible consumption.”
📝 Online survey - for every resident
The questionnaire is available at the link:
🔗 Complete the survey before July 31
The purpose of the survey is to find out:
- the level of awareness of citizens about existing services;
- proposals for improving OMIC and CERCA;
- preferences in the subject matter and format of training events.
The survey is also conducted at municipal markets, fairs and SAIC .
🗣️ What is included in the participation process
- Interviews with organizations : associations of consumers, traders and residents;
- Analysis of the current state of services ;
- Development of new directions and formats of work .
The work is being carried out by the independent research company IMEDES , which has already surveyed 274 people .
📊 OMIC and CERCA: Decades of service to citizens
- OMIC (Municipal Consumer Information Service) has been operating for over 40 years , serving approximately 10,000 people annually, including:
- 5,000 - personally
- 4,000 - by phone
- 1,000 - by email
- CERCA (Consumer Education Resource Center) was opened 21 years ago and offers extensive training programs for:
- schools and students
- associations and a wide range of interested citizens
The initiators aim to relaunch and modernise both areas to expand coverage and adapt services to the modern needs of residents.