Alicante strengthens ties with Germany at first joint business forum

Impulsalicante and ALIA unite business communities of two countries

Alicante, 6 June 2025 – The Puerta Ferrisa Auditorium hosted the 1st Spanish-German Business Forum , organised by the Alicante Chamber of Commerce , ALIA (Agency for Investment Promotion of the City Hall) and the Honorary Consulate of Germany in Alicante, led by Nuria López von Kapf .

The forum became an important step in the development of international cooperation between Alicante and Germany , bringing together representatives of business, diplomatic missions and government agencies of the two countries.

The main goal is to strengthen economic ties

The event was aimed at expanding economic ties and attracting investment to the region. Participants discussed prospects for business cooperation , opportunities to enter new markets and tools to support companies working with Germany.

Participants included representatives of leading companies in the province: Actiu, GDV and Torre Juana , who shared their experience of international expansion and work in the German market .

Speeches and keynotes of the forum

The forum was opened by the Mayor of Alicante, Luis Barcala , who stressed the importance of Germany as a strategic economic partner . He noted that:

• Alicante is the fifth region in Spain by GDP ;
• The number of companies in the regional capital has exceeded 25,000 ;
• The city's industrial sector is growing, demonstrating active business development.

Luis Barcala also drew attention to the unique advantages of the region - mild climate, convenient logistics, quality of life , accessibility and high innovative potential .

The following also made welcoming remarks:

• Nuria Lopez von Kapf , Honorary Consul of Germany;
• Carlos Bagno , President of the Chamber of Commerce of Alicante.

They noted the importance of internationalization of business and the role of such forums in strengthening the region’s position in the European market .

German representatives shared their expert views

The forum was supported by high-ranking guests from Germany:

• Georg Schulze Zumkley , Counselor for Economics and Science at the German Embassy;
• Walter von Plettenberg , Director of the German-Spanish Chamber of Commerce (AHK);
• Markus Kemper , Deputy Director of Market Consulting at AHK.

They presented:

• The economic policy of the new German government ;
• Opportunities for Spanish companies in the German market ;
• Support and consulting services for businesses planning to expand into Germany.

B2B meetings and new opportunities for Alicante companies

Forum participants held individual meetings with AHK representatives , where they discussed specific investment and trade projects in key sectors .

Alicante Futura and ALIA: strategy for the future

As part of the second block of the forum, representatives of the Alicante Futura and ALIA initiatives presented a long-term strategy for the city’s development , focused on:

• Innovations
• Investment attractiveness
• International cooperation

The final chord of the forum was networking , where participants were able to establish new business connections and exchange contacts.

Alicante as a center of international business

The holding of the 1st Spanish-German Business Forum is part of a broader strategy aimed at:

• Growth of entrepreneurial activity
• Attracting foreign investment
• Development of technological, sustainable and export-oriented sectors

Alicante is confidently positioning itself as a centre for international business and a point of attraction for European investors.